European Cup Action This Evening: Chelsea v Barcelona & Additional Games
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- By Troy Robinson
- 11 Feb 2026
A number of battle royale players are experiencing let down, and it's not because of the latest virtual events. The game's current mini-season, that introduces a Simpsons-themed map, also rolled out a brand-new feature known as pets. It's impossible to deny that the latest pets are cute. However, the attached prices have made many fans shocked at the company's attempts to profit from nearly each aspect of the game.
Companions are essentially like digital creatures, but having a few drawbacks. Players can give them a name, and they will follow you during a match. These sidekicks are immortal, and you can interact with them. Opposing players not in the player's squad cannot see sidekicks — and displaying your animal friends is arguably a big part of the fun of owning them. Pets are able to be outfitted with costumes and emotes, but the debate centers on their appearance. A pet's overall design can only be altered once, after which that selection becomes permanent. Players can choose a companion's fur shade, secondary colors, iris tones, markings, and their body type.
Should a player afterward choose that they'd like your sidekick to appear a bit different, you cannot just continue to customize the appearance. Players must buy a new sidekick. And, sidekicks aren't cheap. The majority of people are obtaining the Peels sidekick, since it's packaged with this season's battle pass. Based on leaks, future pets could cost from 1,000 to 1,500 V-Bucks; to put that in perspective, 1,000 V-Bucks is priced at $8.99 and 2,800 V-Bucks are $22.99. You can rename a sidekick as many times as you'd like.
The majority of sidekicks have not been officially launched yet, so the cost may easily be adjusted. But even if the company makes sidekicks cheaper, much of the anger stems from the reality that players could need to pay for a single type of pet more than once. For some, the pricing scheme seems particularly egregious when the game has already introduced pets that are carried about inside backpack accessories. Backpack pets do not have a customization limitation and are visible by fellow players in the match. Back bling pets can't be named or perform gestures, but opposing players can sometimes engage with them — which is better than remaining invisible altogether.
Lack of special functions and restricted engagement options have numerous players feeling underwhelmed. For instance, why is it not possible to you, for example, interact playfully with their stylish banana dog? A few point out that companions do not always stay close with the user if a match is fast-paced, or observe that Peels takes up two slots in the battle pass — and this reinforces the idea that the developer is pressuring players for money. Profit-driven is a term that's coming up often in such conversations, with some likening pet pricing to similar aggressive pricing schemes in games like popular sports games. It also adds to the issue that certain pets are expected to be more expensive than their outfit counterparts.
"We urge you to do not buy Sidekicks," pleads a popular online thread that encourages fellow players to proverbially vote with their wallets.
"We understand they're adorable," the thread adds, "we realize they are enjoyable. We are aware we have all been looking forward to them. However the monetization focus on display is unacceptable and should not be supported."
Over the past few years, the game's events and collaborations have expanded in scope and ambition, yet the free-to-play title still needs to generate income. Therefore, the total quantity of items players can now buy has grown almost overwhelming. Beyond standard items like back blings, gliders, pickaxes, and gestures, players might potentially use money on footwear, music tracks, instruments, building blocks, vehicles, tires, vehicle drift colors, seasonal rewards, and a subscription. Sidekicks not only cost payment, but also introduce a range of fresh monetization options for the developer. It is likely, players will soon be able to spend for items like pet looks, costumes, emotes, and further engagement options.
All of such customization items are entirely optional and not necessary to enjoy the game, but equipment can nonetheless affect your social interactions. Younger players, for example, sometimes face bullying for not wearing flashy enough skins. A similar issue also occurred when the company introduced licensed kicks, which can range from 600 to 1,000 V-Bucks. The shoe cost model was not popular as well, and a few players promised that they'd avoid fall prey to the temptation at the time. But ultimately, buying footwear became normalized. Now, sidekicks are further testing the limits of how much a player could be willing to pay to be distinctive amongst the player base.
Sidekicks are still a fairly recent addition, and they're part of a title that updates regularly. Some players are sharing that they've gotten a survey that assesses how the community feel about pet mechanics and monetization, and this might possibly mean that the company's strategy are still fluid. But if the game footwear are a sign, sidekicks likely won't become more affordable overall — instead, there may be a broader selection of costs to choose from.
Ultimately, where certain individuals are raging at Fortnite shop prices, different players are feeling nothing but happiness for their battle royale pals.
A dedicated journalist passionate about uncovering local stories and fostering community engagement through insightful reporting.